Marlboro, NJ – July 27, 2023: Following the success of the KEF in-car audio system for
Lotus, these two iconic British brands are teaming up again to introduce an impressive
collection of KEF x Lotus products for the home. The first instalment is the LS60 Wireless
Lotus Edition, a ground-breaking floor standing system that pushes the boundaries of
technological innovation for emotionally enchanting audio.

With a shared obsession for creating exhilarating experiences and a long history of
engineering excellence and design revolution, the KEF and Lotus journey began with the
introduction of exceptionally natural and pristine sound within the Lotus Emira sportscar and
Lotus Eletre Hyper-SUV.

The next step in this exciting venture is to create the ultimate all-in-one Hi-Fi speaker system for the home. From this
intention, the LS60 Wireless Lotus Edition was born; a versatile speaker that seamlessly
combines the latest technologies with excellent sound, inspired by Lotus heritage colour –
British Racing Green.

“At KEF we have always been in pursuit of audio perfection and have a passion for sharing
the magic of great sound, and we believe that for our customers it isn’t only about producing
the perfect sound it is also about the lifestyle and experience that goes with it,” said Grace
Lo, President and Head of Global Marketing at KEF. “With this in mind, we are continually
innovating and making breakthroughs in design to produce first-class products which deliver
the very best experiences—a vision and philosophy which KEF and Lotus both share.
Together, we have been working closely to deepen our partnership, which has previously seen two British iconic brands collaborate to create an extraordinary in-car audio experience for Lotus users, and now will be extended from cars into homes with a series of co-branded
KEF x LOTUS home audio products, starting with the LS60 Wireless Lotus Edition—a new
milestone in our enduring partnership.”

With an ultra-slim and contemporary design combined with a classically sleek finish, the
LS60 Wireless Lotus Edition fits effortlessly into a wide range of living spaces. It takes ‘track
spirit’ to an entirely new dimension.

“With the success of KEF audio in the Emira sports car, and the prospect of further success
in the Eletre Hyper-SUV, we have extended our collaboration into the world of home audio
with the launch of the LS60 Wireless speaker. It is designed to vividly embody the
streamlined style of the sports car; the colour is inspired by the historic Lotus colour palette.”
says Yao, Vice President of Group Lotus and Global Head of Lotus Life, “This hugely
exciting collaboration signifies a new chapter in engineering and design between two iconic
British brands. Lotus and KEF are sharing their passion for performance to deliver an
exceptional product. Throughout Lotus’ 75-year history, we have always promised our
customers aspirational experiences. This partnership continues to deliver on that promise by
providing outstanding engineering, class-leading performance, and design innovation with
the future of lifestyle in mind.”

The KEF LS60 Wireless Floorstanding System

Launched as part of KEF’s 60th anniversary year, the LS60
Wireless is the world’s first Single Apparent Source wireless
system, and it is supported by a specially designed 12th Generation Uni-Q driver array, the award-winning
Metamaterial Absorption Technology (MATTM), revolutionary
Uni-Core bass drivers and much more. This exclusive
configuration provides a purer and more impactful sound,
vanishingly low distortion, and maximises bass performance
in a single unit.

KEF’s key technologies are complemented by the
forward-thinking W2 wireless platform and a wide range of
wired inputs. Out-of-the-box wireless compatibility and the
KEF Connect app allow listeners to stream music and
podcasts instantly, while the various connection options allow
quick connection directly to a turntable, games console or TV.

The LS60 Wireless’ extremely slim design is only possible
because of the advanced technologies contained within the
sleek cabinet. The LS60 Wireless Lotus Edition is an
exceptionally elegant speaker system that delivers style and
substance.

Whether you’re enjoying your favorite album from behind the wheel or your living room, the
KEF x Lotus collection will set hearts racing with breathtakingly exciting audio moments.

The LS60 Wireless Lotus Edition will retail for $US 7,999.99. For more information, please visit
www.us.KEF.com.