Marlboro, NJ , April 5 – The ongoing partnership between KEF and Lotus has reached another significant milestone with KEF bringing high-end audio into the all-new and all-electric Lotus Eletre Hyper-SUV.

The Lotus Eletre is a striking and progressive Hyper-SUV, the first of a new breed of pure electric SUVs. It takes the core principles and Lotus DNA from more than 70 years of sports car design and engineering, evolving them into a desirable all-new lifestyle car for the next generation of Lotus customers

The Eletre is 4WD, has a battery capacity that’s over 100kWh and with power from 600hp. A bold new dimension to the Lotus performance car portfolio, the Eletre delivers a significant number of firsts for Lotus – the first five-door production car, the first model outside sports car segments, the first lifestyle EV, the most ‘connected’ Lotus ever.

Working closely with Lotus, KEF has drawn on its expertise on acoustic engineering to create a truly spatial and scalable audio experience for the Lotus Eletre. The standard audio system on the new Lotus Eletre electric Hyper-SUV, called KEF Premium, features an 1380-watt 15-speaker system with Uni-Q™ and surround sound technology. The unique KEF Uni-Q™ technology combines both tweeter and mid-range drivers into an acoustically idealised single point source, delivering a more coherent, hyper-realistic sound experience.

Customers can upgrade to KEF Reference, a 2160-watt 23-speaker system with Uni-Q™ and 3D surround sound technology. The KEF Reference option also features the Uni-Core™ technology, a pioneering new approach to speaker and subwoofer design that redefines size versus performance. Both KEF Premium and KEF Reference audio system options feature partially exposed speakers in the doors, a technical execution and a beautiful design feature.

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About Lotus Cars

Lotus Cars is based in Hethel, Norfolk, UK, and is the global HQ for sports car and hypercar manufacturing operations, the Lotus Advanced Performance Centre and the iconic 2.2-mile test track. Lotus Cars builds world-class high-performance cars, born out of legendary success on the racetrack including 13 FIA Formula 1 world titles and many other championship honours. In July 2021, Lotus unveiled the all-new Lotus Emira, its last petrol-powered sports car and best-of-breed, and in July, 2019, it launched the Evija, the world’s first all-electric British hypercar. Customer deliveries of both cars will begin during 2022.

www.lotuscars.com

About KEF

Founded in 1961 by BBC engineer Raymond Cooke, KEF is named after its original site, Kent Engineering and Foundry, and continues to manufacture and develop its signature pieces in Maidstone, Kent, UK.

Committed to bringing a superior listening experience to audiophiles, the brand’s revolutionary collection of speakers and subwoofers has evolved to include wireless speakers, portable speakers, and headphones – allowing KEF to bring high-fidelity sound to more people in their homes and on the move.

www.KEF.com